Marketing Workflows, Automated.
Set the target. Run the workflow. Watch it move.
What slipped, what got fixed, what moved.
Detect · 01
Repeat orders have slipped for four weeks. Nobody flagged it.
Diagnose · 02
The lapsed-buyer email hasn't sent since the template changed.
Recommend · 03
Restore the flow. Test last quarter's winning subject line.
Act · 04
Three drafts, on brand, links checked — waiting for you.
Verify · 05
Two weeks on, it checks the target and tells you what moved.
Your approval — on every send
- The workflow, not another tool.
- Your cloud when you're ready, ours while you try.
- Works with your stack, not instead of it.
What we deliver
We deliver marketing workflows
with AI agents and forward-deployed teams
without locking you into a model, a provider, or a new platform.
Where it breaks
More tools. More data. Less clarity.
Everything's running. The target should be closer.
/ 01
Nobody sees the whole picture
68% cite data silos as top concern
[1] DATAVERSITY 2024 Trends in Data Management Survey, December 3, 2024
Every tool tells a different story.
Three platforms, three numbers, no single truth.
No view of what already ranks.
Yesterday is all you can see.
The brand truth arrives once a year.
Customer data sits in three systems.
Store, ads, and analytics disagree.
Site, content, and analytics never meet.
The data lands in pieces.
Every team sees a different picture.
Lists and results live apart.
/ 02
Everyone's busy, nobody's ahead
up to 60% of budgets wasted
[11] Proxima Research, 2024
Every week starts from scratch.
Spend keeps running while the answer is pending.
Publishing on hope, not evidence.
Reacting costs the whole week.
Every market drifts off-brand quietly.
Sends go out on a guess.
Waste hides inside the funnel.
Effort goes to pages that never rank.
The week goes to pulling, not thinking.
Budget commits before evidence lands.
Spend goes out before proof comes back.
/ 03
More technology, less coherence
only 30% of transformations sustain the change
[160] BCG, Flipping the Odds of Digital Transformation Success, October 2020 — BCG work with 70 leading companies plus a survey of 825 senior executives self-assessing on a 1–10 scale
Another view, not an answer.
Another dashboard, still no decision.
More tools, and still no editorial answer.
Five tools, one person, no clarity.
More audits, less certainty.
More tooling, weaker targeting.
Every tool blames a different thing.
New tools, and AI answers eat the clicks.
More sources, less signal.
Nine reports, no answer.
More platforms, less certainty.
Every target has one workflow behind it. Pick it. Run it every week.
The use case
Start with one use case, not a platform.
Pick an area. Each use case shows the target it closes in on.
Five areas of marketing, one workflow.
Explore an area, then choose a workflow.Prioritised for Performance Marketing ManagerContent Marketing ManagerSocial Media ManagerBrand ManagerCRM ManagerEcommerce ManagerSEO SpecialistMarketing AnalystMarketing DirectorInfluencer Marketing Manager · BFSID2C and e-commerceSmall teamMedia agencyBrand
Strategy The brief the rest run on
Use case · The target it moves
Brand & Positioningthe brand truth, always currentthe brand truth every writer works from
Brand & Positioning
- The target it moves
- the brand truth, always currentthe brand truth every writer works from
- What goes in
- Your brand and website, your market, your competitors, and what you say you stand for.
- What we do
- We read how your brand actually shows up across your site, search, and social.
- What you get
- Where you stand against competitors on positioning, audience, and voice, and what to fix first.
Loyalty & Partnership Ideasplans worth funding
Loyalty & Partnership Ideas
- The target it moves
- plans worth funding
- What goes in
- Your brand, your market, the platforms you care about, and the kinds of ideas you want.
- What we do
- We look at what you, your competitors, and your industry run, across search, news, and social.
- What you get
- Loyalty, contest, and partnership ideas, each with an estimated impact range and a real example.
Product Marketing — Launch & GTMlaunches that land
Product Marketing — Launch & GTM
- The target it moves
- launches that land
- What goes in
- Your brand, the product, your market, and what the launch is.
- What we do
- We read search, news, and social for your market and competitors, then plan the launch.
- What you get
- A launch plan: readiness, messaging, channels, the steps before and after launch, and the risks.
Workflow Managementtime-to-market, fewer hand-offstime-to-market across accounts
Workflow Management
- The target it moves
- time-to-market, fewer hand-offstime-to-market across accounts
- What goes in
- A brief or a question, in plain words.A client brief or question, in plain words.
- What we do
- We lay out the steps; on your approval, we gather data, analyse, and draft.
- What you get
- Findings and charts, plus post and page drafts that wait for your approval.
Brand Identity & Briefsthe brand's look and voice, written down
Brand Identity & Briefs
- The target it moves
- the brand's look and voice, written down
- What goes in
- Your logo, fonts, colours, tone of voice, and the jobs you brief out.
- What we do
- We write down how your brand looks and sounds, and draft briefs from it for each new job.
- What you get
- A brand guide your team and agencies work from, and a brief for every new job.
Planning & Budget Allocationthe plan on one pictureone plan every team works from
Planning & Budget Allocation
- The target it moves
- the plan on one pictureone plan every team works from
- What goes in
- Your teams' plans, their budgets, and the goal each is working to.
- What we do
- We bring every team's plans and spend together, and show where the money and the goals disagree.
- What you get
- A plan every team works from, and a budget you can defend line by line.
Market & Competitor Intelligencewhere the opening is
Market & Competitor Intelligence
- The target it moves
- where the opening is
- What goes in
- Your market and your category; name your competitors, or we find them.
- What we do
- We watch what your competitors launch, change, price, and say, and show what moved.
- What you get
- What changed since the last look, and the opening it leaves you.
Trend & Market Signalswhat's rising, before it peaks
Trend & Market Signals
- The target it moves
- what's rising, before it peaks
- What goes in
- Your category, your audience, and the topics you already watch.
- What we do
- We watch search, social, and news in your category for the topics and formats that are rising.
- What you get
- The trends worth acting on, and what each could mean for your plans.
Sales Enablement & Win/Losswhy deals are won and lost
Sales Enablement & Win/Loss
- The target it moves
- why deals are won and lost
- What goes in
- Your won and lost deal notes, your sales decks, and your quotes.
- What we do
- We read your won and lost deal notes, and check sales decks and quotes before they go out.
- What you get
- The reasons you lose, in plain words, and sales material that answers them.
Audience & Segmentationwho to reach, defined
Audience & Segmentation
- The target it moves
- who to reach, defined
- What goes in
- Your customer data, your analytics, and the channels you reach people on.
- What we do
- We build segments from what customers actually do, and map where to reach each of them.
- What you get
- Segments and touchpoints you can plan against, redrawn when the data behind them shifts.
Customer Voice & Insightwhat customers say, in their own words
Customer Voice & Insight
- The target it moves
- what customers say, in their own words
- What goes in
- Your brand and category, and the review, forum, and social sources to read.
- What we do
- We read reviews, forums, and social for what customers say about you and your category.
- What you get
- The themes customers keep raising, and what each means for your marketing.
Paid Placements you buy
Use case · The target it moves
Campaign Planning & Launchevery audience and platform planned before launch
Campaign Planning & Launch
- The target it moves
- every audience and platform planned before launch
- What goes in
- Your campaign goal, the product, the audiences you want to reach, and the platforms.
- What we do
- We plan what to run for each audience on each platform, with compliance-safe defaults.
- What you get
- A campaign plan by audience and platform, then creatives for the strategies you pick.
Ad Creative & Copyads ready to upload, in every size you need
Ad Creative & Copy
- The target it moves
- ads ready to upload, in every size you need
- What goes in
- Your brand assets, selling points, keywords, landing page, and the ad sizes you need.
- What we do
- We write search ad copy in your brand voice and build display ads to Google's specs.
- What you get
- Search ad headlines and descriptions within Google's limits, and display ads for each size.
Paid Media OptimisationROAS, waste out
Paid Media Optimisation
- The target it moves
- ROAS, waste out
- What goes in
- Your ad accounts, your budgets, and the target each campaign works to.
- What we do
- We find wasted spend across your ad accounts and propose bid, budget, and keyword changes.
- What you get
- Wasted spend found early, and budget moved only on your approval.
Paid Social Performancefresh creative at the right frequency
Programmatic & Videosafe placements and real reach
Programmatic & Video
- The target it moves
- safe placements and real reach
- What goes in
- Your programmatic and video campaigns, and the placements you allow.
- What we do
- We check where your ads ran, how much of each was seen, and where viewers dropped off.
- What you get
- Unsafe placements listed for exclusion, and the cuts and bids to change next.
Media Performance & Reportingevery ad account, read the same way
Media Performance & Reporting
- The target it moves
- every ad account, read the same way
- What goes in
- Your ad accounts on every platform, and the results you report on.
- What we do
- We pull results from each ad account, check the set-up, and explain what drove performance.
- What you get
- Spend and results side by side across platforms, and what to change next.
Budget & Pacingspend on plan, shifted to what works
Budget & Pacing
- The target it moves
- spend on plan, shifted to what works
- What goes in
- Your budget by campaign, your flight dates, and your spend so far.
- What we do
- We check spend against budget every morning, and read which campaigns earn more of it.
- What you get
- An alert before a budget runs out, and where to move money next.
Retail Media (paid shelf)paid shelf that pays back
Retail Media (paid shelf)
- The target it moves
- paid shelf that pays back
- What goes in
- Your marketplace seller accounts, your sponsored budgets, and your product list.
- What we do
- We manage bids, budgets, keywords, and placements for your sponsored marketplace listings.
- What you get
- Sponsored spend read beside your organic shelf, with every change on your approval.
Owned Your own properties, plus the visibility you don't pay for
Use case · The target it moves
Search Visibility (SEO)a site search engines can find and rankorganic visibility
Search Visibility (SEO)
- The target it moves
- a site search engines can find and rankorganic visibility
- What goes in
- Your website, the pages that matter most, and Search Console if you connect it.
- What we do
- We check what holds your site back in search, then write the fixes for your pages.
- What you get
- What to fix first, and titles, descriptions, and structured data ready to paste into each page.
AI-Answer Visibility (GEO)cited in AI answersAI-answer visibility
AI-Answer Visibility (GEO)
- The target it moves
- cited in AI answersAI-answer visibility
- What goes in
- Your brand and market; name your competitors, or we find them.
- What we do
- We ask AI answer engines what your buyers would ask, and see which brands and sources they cite.
- What you get
- How often AI answers name you beside your competitors, and what to fix first.
Content & Editorialtraffic that compounds
Content & Editorial
- The target it moves
- traffic that compounds
- What goes in
- Your brand, your site, your market, and the competitors you want to outrank.
- What we do
- We map what people search for, what ranks, and where your content is missing.
- What you get
- A content plan: which searches to win, and in which formats and languages.
Creative Productionvolume without drift
Creative Production
- The target it moves
- volume without drift
- What goes in
- Your brand, assets, products, and the formats you need.Your client's brand, assets, products, and the formats you need.
- What we do
- We build on-brand creatives from your exact assets, then resize them for each format.
- What you get
- Creatives that match the brand every time, in square, story, and wide formats.
Lifecycle / CRMretention, repeat, LTVretention, activationrepeat, LTV
Lifecycle / CRM
- The target it moves
- retention, repeat, LTVretention, activationrepeat, LTV
- What goes in
- Your brand, the product, and the customers you want to reach.
- What we do
- We suggest copy in your brand's voice for those customers, you choose, and we build the email.
- What you get
- Emails ready to load into the email platform you already use.
Ecommerce Shelf Optimisationshare of shelf
Ecommerce Shelf Optimisation
- The target it moves
- share of shelf
- What goes in
- Your brand, your hero products, and the Indian marketplaces you pick from our list.
- What we do
- We check where your products are missing, hard to find, mispriced, or poorly reviewed.
- What you get
- Where you lose shelf to competitors, and the fixes to make first.
Website Health & Accessibilitya site that stays fast, working, and accessible
Website Health & Accessibility
- The target it moves
- a site that stays fast, working, and accessible
- What goes in
- Your website, and the pages and forms that matter most to you.
- What we do
- We check your site for outages, broken forms and links, slow pages, and accessibility issues.
- What you get
- The fixes to make first, and every release checked again afterwards.
Retention & Customer Valuewho stays, who's slipping, what each is worth
Retention & Customer Value
- The target it moves
- who stays, who's slipping, what each is worth
- What goes in
- Your order and subscription history, and how you group customers.
- What we do
- We read repeat purchase, retention, and customer value by cohort, and flag who is going quiet.
- What you get
- A win-back list, and the cohorts to protect first.
Journeys & Personalisationthe next message fits the customer
Journeys & Personalisation
- The target it moves
- the next message fits the customer
- What goes in
- Your messaging platform, your segments, and the journeys you run today.
- What we do
- We map how customers move between messages, and propose what each group sees next.
- What you get
- Personalisation rules for returning customers, applied only on your approval.
Conversion / CROwhat's blocking conversion, found
Conversion / CRO
- The target it moves
- what's blocking conversion, found
- What goes in
- Your site analytics, your funnel steps, and the pages you want to move.
- What we do
- We read your funnel page by page, and design the test that shows what to change.
- What you get
- The page fixes to make first, and a test to prove them.
Experimentation & A/B Testingtests read honestly, winners kept
Experimentation & A/B Testing
- The target it moves
- tests read honestly, winners kept
- What goes in
- Your question, your testing tool, and the traffic a test can use.
- What we do
- We turn a question into a test, with a hypothesis and the sample it needs, then read the result.
- What you get
- A clear result for every test, and a record of what worked.
Ratings & Reviewsratings that lift the listing
Ratings & Reviews
- The target it moves
- ratings that lift the listing
- What goes in
- Your product listings, your review sources, and your brand voice.
- What we do
- We read new reviews and rating changes by product, and draft replies in your brand voice.
- What you get
- The themes behind your ratings, and replies posted only on your approval.
Store OperationsAOV, checkout, catalogue
Store Operations
- The target it moves
- AOV, checkout, catalogue
- What goes in
- Your store platform, your catalogue, and your checkout.
- What we do
- We watch your store for checkout errors, slow pages, stock-outs, and abandoned carts.
- What you get
- Store problems caught the day they start, and the fixes to make first.
Earned Attention other people give you
Use case · The target it moves
Social & Communityreach that costs nothing
Social Content Creationposts ready for each platform, in your voice
Brand & Reputationwhat people actually feel about iton-brand, every partnership
Brand & Reputation
- The target it moves
- what people actually feel about iton-brand, every partnership
- What goes in
- Your brand, the market you sell in, and where your customers talk.
- What we do
- We gather what people say about you and your competitors, and read the mood behind it.
- What you get
- Sentiment by platform beside your competitors, what's shifting, and early signs of trouble.
Influencer / Creatorthe creators who actually fit
Influencer / Creator
- The target it moves
- the creators who actually fit
- What goes in
- Your brand, the product or topic, the platforms, and the campaigns you have in mind.
- What we do
- We find creators posting in your category and rank them on reach, engagement, and fit.
- What you get
- A shortlist of creators for each kind of campaign, and why each one fits.
Community Managementevery comment and message answered
Community Management
- The target it moves
- every comment and message answered
- What goes in
- Your social inboxes, your brand voice, and what needs escalating.
- What we do
- We sort comments and messages into what needs a reply, what needs escalating, and what can wait.
- What you get
- Replies drafted in your brand voice, sent only on your approval.
Crisis & Risk Monitoringtrouble seen before it spreads
Crisis & Risk Monitoring
- The target it moves
- trouble seen before it spreads
- What goes in
- Your brand, the risk topics you want watched, and who to alert.
- What we do
- We watch for spikes in negative mentions and risk topics, and explain what is driving them.
- What you get
- An early alert, and a holding statement ready for your approval.
PR / Communicationscoverage you see coming
PR / Communications
- The target it moves
- coverage you see coming
- What goes in
- Your brand, your spokespeople, your key messages, and your media list.
- What we do
- We watch coverage as it lands, and draft releases, statements, and pitches in your brand voice.
- What you get
- Coverage caught as it lands, and drafts ready before you are asked for them.
Events & Experientialevents planned end to end
Events & Experiential
- The target it moves
- events planned end to end
- What goes in
- Your event, its date and budget, and the owner for each part.
- What we do
- We plan each event: the timeline, the owners, the promotion, and the follow-up.
- What you get
- An event plan every owner can work from, with the follow-up built in.
Martech The stack it all runs on
Use case · The target it moves
Analytics Operationsdata marketing can trust
Analytics Operations
- The target it moves
- data marketing can trust
- What goes in
- Your GA4 property, how your business sells, and the market you sell in.
- What we do
- We check your GA4 set-up and read your reports for how your business sells.
- What you get
- Where your GA4 data falls short, what it says about your business, and what to fix first.
Marketing Data Exploration (EDA)know what's in your warehouse, and what's missing
Marketing Data Exploration (EDA)
- The target it moves
- know what's in your warehouse, and what's missing
- What goes in
- Your BigQuery marketing warehouse: ads exports, GA4, or both.
- What we do
- We map what your marketing data holds, using aggregates only, never row-level data.
- What you get
- Every metric and channel found, date coverage, basic trends, and gaps in your data.
Marketing Dashboards (BigQuery)one set of numbers, computed from your warehouse
Marketing Dashboards (BigQuery)
- The target it moves
- one set of numbers, computed from your warehouse
- What goes in
- Your BigQuery marketing warehouse, once we have mapped it.
- What we do
- We build your marketing dashboard from your data, and refresh it when you ask.
- What you get
- Key results against last period, spend and results over time, and breakdowns by platform.
AI Enablement / Agent AdoptionAI your team actually uses
AI Enablement / Agent Adoption
- The target it moves
- AI your team actually uses
- What goes in
- Your team's answers to a short set of questions on how you work with AI today.
- What we do
- We score where your team stands with AI, from strategy and data to people and process.
- What you get
- How far each part could go with Aurum AI Labs, and a step-by-step plan to get there.
Client Reportingevery client's month on one page
Client Reporting
- The target it moves
- every client's month on one page
- What goes in
- Your clients' accounts, their goals, and the template you report in.
- What we do
- We pull each client's results together and write their month in plain words for your review.
- What you get
- A monthly report for every client, ready to check and send.
Revenue & Funnel Analyticswhich sources turn into revenue
Revenue & Funnel Analytics
- The target it moves
- which sources turn into revenue
- What goes in
- Your CRM, your GA4 property, and the revenue each ad platform reports.
- What we do
- We follow leads to won deals, and check platform, GA4, and CRM revenue against each other.
- What you get
- Where leads stall, and the revenue each source really brought in.
Tracking & Taggingtags and events you can trust
Tracking & Tagging
- The target it moves
- tags and events you can trust
- What goes in
- Your tag manager, your measurement plan, and your campaign naming.
- What we do
- We check that tags fire, events follow your plan, and campaign names and UTMs stay consistent.
- What you get
- Tracking problems caught before they spoil your reports.
Marketing Data Platform (MDP)a warehouse your dashboards and AI can read
Marketing Data Platform (MDP)
- The target it moves
- a warehouse your dashboards and AI can read
- What goes in
- Your cloud, your data sources, and the reports they have to feed.
- What we do
- We design the marketing warehouse your data needs, and build it in your cloud with your team.
- What you get
- Summary tables your reports and AI can rely on, in your own cloud.
Customer Data & Identity (CDP)one view of each customer, on the stack you already run
Customer Data & Identity (CDP)
- The target it moves
- one view of each customer, on the stack you already run
- What goes in
- Your customer data sources, and the tools you intend to keep.
- What we do
- We check how ready your customer data is, then design how records match across your tools.
- What you get
- A plan for customer identity and segments, built on the tools you keep.
Audience Activation & Syncaudiences sent to the platforms that use them
Audience Activation & Sync
- The target it moves
- audiences sent to the platforms that use them
- What goes in
- Your approved segments, and the ad and CRM platforms that use them.
- What we do
- We send approved segments to your ad and CRM platforms, and keep them up to date.
- What you get
- Audiences that stay current in every platform, sent only on your approval.
Consent & Privacydata collected only with consent
Consent & Privacy
- The target it moves
- data collected only with consent
- What goes in
- Your consent banner, your tags, and your privacy policy.
- What we do
- We check your consent banner, which tags fire before consent, and whether your policy matches.
- What you get
- What to fix first, so tracking and messages respect each person's choice.
Stack Health & Integrationsthe stack that stops being blamed
Stack Health & Integrations
- The target it moves
- the stack that stops being blamed
- What goes in
- Your marketing tools, and the integrations between them.
- What we do
- We check that your tools still talk to each other, and find what quietly stopped working.
- What you get
- Broken connections and unused tools flagged, and what to fix first.
Governance & Compliancenothing ships unapproved
Governance & Compliance
- The target it moves
- nothing ships unapproved
- What goes in
- Your brand rules, the platforms you run on, and the rules you answer to.
- What we do
- We check every asset against your brand, each platform's policies, and your regulator's rules.
- What you get
- A fix for anything that fails, and an audit trail you can hand over.
Platform Optimisationyour platforms keep running
Platform Optimisation
- The target it moves
- your platforms keep running
- What goes in
- The platforms you already pay for, and the access to read them.
- What we do
- We read live data from the tools you already pay for, and send improvements back on your approval.
- What you get
- Your platforms kept and improved, never replaced.
Knowledge & Q&Aanswers from your own past work
Knowledge & Q&A
- The target it moves
- answers from your own past work
- What goes in
- Your past reports and documents, and the questions your team keeps asking.
- What we do
- We answer your team's questions from your past reports and documents, with the sources shown.
- What you get
- Answers you can check, instead of starting from scratch.
Brand enters through Assess it.
Every use case is born Experimental and matures into Always-On.
Works with your stack
Your stack stays — we pull and push, we don't replace.
Select a logo to explore that part of your stack.
Your tools · Ads
Google Ads
Meta
LinkedIn
TikTok
Your workflow
Read. Analyse. Check.
Ready for your review
You approve the next action.
read in place · nothing to migrate · our side or your cloud
Founding customers
Help shape what we build next.
Work with our founders on your first workflows.
- Sessions with our founders
- Early access to new workflows
- Hands-on set-up, beside your team
Why it holds up
Why every output holds up.
Nothing to learn, nobody to hire.
Intelligence
Thinks like a marketer
Knows what your data means.
Tradecraft
Works like a team
No step skipped, no hand-off dropped.
Built-in cross-checks
Checks its own work
Cross-checked, not guessed.
Human approvalYour approval — on every send
1,000+
marketing skills
100+
capabilities
6
AI providers
80+
models
Your starting point
Where are you with AI today? Here's what changes with our workflows.
Pick where you stand, then compare. Nothing is stored.
What changes
Today
Not yet using AIUsing generic AIRunning an AI programme
With our workflows
Every run, the same standard.
The thinking
Waits for someone senior.Whoever prompts best that day.A script somebody built and left.
Built into the workflow.
When it's wrong
You hear at month end.You catch it, or nobody does.It fails quietly.
A reviewer catches it first.
After the run
It leaves with them.A chat nobody else can use.Steps ran. Nothing learned.
The next run knows.
Nothing locks you in
Nothing here locks you in.
Not a model. Not a provider. Not a platform.
Open models
Open connectors
Open deployment
Open framework
Read the Open Framework
The work still needs a marketer — just not at every step.
How you buy
We read where you stand — free. Then you pick the step.
We read where you stand — your marketing and your AI — free.
One workflow, run it (Aurum Flux™) → Workflows, always on (an Ops Pack) → all your marketing workflows, one place (Aurum Flo™) → your own workflows, built around your business (Aurum Catalyst™).
Assess it and Try it run on our side. Keep one running and Run all of it in one place run on our side or in your cloud — you choose. Have it built around you runs in your cloud, on your keys, inside your audit boundary.
What it moves
The target closer, not a deck delivered.
Examples of the work and the target it moves
- Analytics Operations
- Target: data marketing can trust
- Lifecycle / CRM
- Target: retention, activation
- Governance & Compliance
- Target: nothing ships unapproved
For BFSI
- Analytics Operations
- Target: data marketing can trust
- Lifecycle / CRM
- Target: retention, activation
- Governance & Compliance
- Target: nothing ships unapproved
For D2C and e-commerce
- Ecommerce Shelf Optimisation
- Target: share of shelf
- Store Operations
- Target: AOV, checkout, catalogue
- Lifecycle / CRM
- Target: repeat, LTV
For Small team
- Search Visibility (SEO)
- Target: organic visibility
- AI-Answer Visibility (GEO)
- Target: AI-answer visibility
- Content & Editorial
- Target: traffic that compounds
For Media agency
- Paid Media Optimisation
- Target: ROAS, waste out
- Creative Production
- Target: volume without drift
- Workflow Management
- Target: time-to-market across accounts
For Brand
- Brand & Positioning
- Target: the brand truth, always current
- Brand & Reputation
- Target: what people actually feel about it
For Performance Marketing Manager
- Paid Media Optimisation
- Target: ROAS, waste out
- Ad Creative & Copy
- Target: ads ready to upload, in every size you need
- Media Performance & Reporting
- Target: every ad account, read the same way
For Content Marketing Manager
- Content & Editorial
- Target: traffic that compounds
- Creative Production
- Target: volume without drift
- Brand & Positioning
- Target: the brand truth, always currentthe brand truth every writer works from
For Social Media Manager
- Social & Community
- Target: reach that costs nothing
- Social Content Creation
- Target: posts ready for each platform, in your voice
- Community Management
- Target: every comment and message answered
For Brand Manager
- Brand & Positioning
- Target: the brand truth, always current
- Brand & Reputation
- Target: what people actually feel about it
- Market & Competitor Intelligence
- Target: where the opening is
For CRM Manager
- Lifecycle / CRM
- Target: retention, repeat, LTVretention, activationrepeat, LTV
- Retention & Customer Value
- Target: who stays, who's slipping, what each is worth
- Journeys & Personalisation
- Target: the next message fits the customer
For Ecommerce Manager
- Ecommerce Shelf Optimisation
- Target: share of shelf
- Store Operations
- Target: AOV, checkout, catalogue
- Ratings & Reviews
- Target: ratings that lift the listing
For SEO Specialist
- Search Visibility (SEO)
- Target: a site search engines can find and rankorganic visibility
- AI-Answer Visibility (GEO)
- Target: cited in AI answersAI-answer visibility
- Website Health & Accessibility
- Target: a site that stays fast, working, and accessible
For Marketing Analyst
- Analytics Operations
- Target: data marketing can trust
- Marketing Data Exploration (EDA)
- Target: know what's in your warehouse, and what's missing
- Marketing Dashboards (BigQuery)
- Target: one set of numbers, computed from your warehouse
For Marketing Director
- Planning & Budget Allocation
- Target: the plan on one pictureone plan every team works from
- Brand & Positioning
- Target: the brand truth, always current
- Workflow Management
- Target: time-to-market, fewer hand-offstime-to-market across accounts
For Influencer Marketing Manager
- Influencer / Creator
- Target: the creators who actually fit
- Social & Community
- Target: reach that costs nothing
- Brand & Reputation
- Target: what people actually feel about iton-brand, every partnership
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