Choose a use case to read its inputs, work and outcome. Interactive filters are available with JavaScript.
Search Visibility (SEO)
A site search engines can find and rank
- What goes in
- Your website, the pages that matter most, and Search Console if you connect it.
- What we do
- We check what holds your site back in search, then write the fixes for your pages.
- What you get
- What to fix first, and titles, descriptions, and structured data ready to paste into each page.
AI-Answer Visibility (GEO)
Cited in AI answers
- What goes in
- Your brand and market; name your competitors, or we find them.
- What we do
- We ask AI answer engines what your buyers would ask, and see which brands and sources they cite.
- What you get
- How often AI answers name you beside your competitors, and what to fix first.
Website Health & Accessibility
A site that stays fast, working, and accessible
- What goes in
- Your website, and the pages and forms that matter most to you.
- What we do
- We check your site for outages, broken forms and links, slow pages, and accessibility issues.
- What you get
- The fixes to make first, and every release checked again afterwards.
Content & Editorial
Traffic that compounds
- What goes in
- Your brand, your site, your market, and the competitors you want to outrank.
- What we do
- We map what people search for, what ranks, and where your content is missing.
- What you get
- A content plan: which searches to win, and in which formats and languages.
Creative Production
Volume without drift
- What goes in
- Your brand, assets, products, and the formats you need.
- What we do
- We build on-brand creatives from your exact assets, then resize them for each format.
- What you get
- Creatives that match the brand every time, in square, story, and wide formats.
Lifecycle / CRM
Retention, repeat, LTV
- What goes in
- Your brand, the product, and the customers you want to reach.
- What we do
- We suggest copy in your brand's voice for those customers, you choose, and we build the email.
- What you get
- Emails ready to load into the email platform you already use.
Retention & Customer Value
Who stays, who's slipping, what each is worth
- What goes in
- Your order and subscription history, and how you group customers.
- What we do
- We read repeat purchase, retention, and customer value by cohort, and flag who is going quiet.
- What you get
- A win-back list, and the cohorts to protect first.
Journeys & Personalisation
The next message fits the customer
- What goes in
- Your messaging platform, your segments, and the journeys you run today.
- What we do
- We map how customers move between messages, and propose what each group sees next.
- What you get
- Personalisation rules for returning customers, applied only on your approval.
Conversion / CRO
What's blocking conversion, found
- What goes in
- Your site analytics, your funnel steps, and the pages you want to move.
- What we do
- We read your funnel page by page, and design the test that shows what to change.
- What you get
- The page fixes to make first, and a test to prove them.
Experimentation & A/B Testing
Tests read honestly, winners kept
- What goes in
- Your question, your testing tool, and the traffic a test can use.
- What we do
- We turn a question into a test, with a hypothesis and the sample it needs, then read the result.
- What you get
- A clear result for every test, and a record of what worked.
Ecommerce Shelf Optimisation
Share of shelf
- What goes in
- Your brand, your hero products, and the Indian marketplaces you pick from our list.
- What we do
- We check where your products are missing, hard to find, mispriced, or poorly reviewed.
- What you get
- Where you lose shelf to competitors, and the fixes to make first.
Ratings & Reviews
Ratings that lift the listing
- What goes in
- Your product listings, your review sources, and your brand voice.
- What we do
- We read new reviews and rating changes by product, and draft replies in your brand voice.
- What you get
- The themes behind your ratings, and replies posted only on your approval.
Store Operations
AOV, checkout, catalogue
- What goes in
- Your store platform, your catalogue, and your checkout.
- What we do
- We watch your store for checkout errors, slow pages, stock-outs, and abandoned carts.
- What you get
- Store problems caught the day they start, and the fixes to make first.
Analytics Operations
Data marketing can trust
- What goes in
- Your GA4 property, how your business sells, and the market you sell in.
- What we do
- We check your GA4 set-up and read your reports for how your business sells.
- What you get
- Where your GA4 data falls short, what it says about your business, and what to fix first.
Marketing Data Exploration (EDA)
Know what's in your warehouse, and what's missing
- What goes in
- Your BigQuery marketing warehouse: ads exports, GA4, or both.
- What we do
- We map what your marketing data holds, using aggregates only, never row-level data.
- What you get
- Every metric and channel found, date coverage, basic trends, and gaps in your data.
Marketing Dashboards (BigQuery)
One set of numbers, computed from your warehouse
- What goes in
- Your BigQuery marketing warehouse, once we have mapped it.
- What we do
- We build your marketing dashboard from your data, and refresh it when you ask.
- What you get
- Key results against last period, spend and results over time, and breakdowns by platform.
Client Reporting
Every client's month on one page
- What goes in
- Your clients' accounts, their goals, and the template you report in.
- What we do
- We pull each client's results together and write their month in plain words for your review.
- What you get
- A monthly report for every client, ready to check and send.
Revenue & Funnel Analytics
Which sources turn into revenue
- What goes in
- Your CRM, your GA4 property, and the revenue each ad platform reports.
- What we do
- We follow leads to won deals, and check platform, GA4, and CRM revenue against each other.
- What you get
- Where leads stall, and the revenue each source really brought in.
Tracking & Tagging
Tags and events you can trust
- What goes in
- Your tag manager, your measurement plan, and your campaign naming.
- What we do
- We check that tags fire, events follow your plan, and campaign names and UTMs stay consistent.
- What you get
- Tracking problems caught before they spoil your reports.
Marketing Data Platform (MDP)
A warehouse your dashboards and AI can read
- What goes in
- Your cloud, your data sources, and the reports they have to feed.
- What we do
- We design the marketing warehouse your data needs, and build it in your cloud with your team.
- What you get
- Summary tables your reports and AI can rely on, in your own cloud.
Customer Data & Identity (CDP)
One view of each customer, on the stack you already run
- What goes in
- Your customer data sources, and the tools you intend to keep.
- What we do
- We check how ready your customer data is, then design how records match across your tools.
- What you get
- A plan for customer identity and segments, built on the tools you keep.
Audience Activation & Sync
Audiences sent to the platforms that use them
- What goes in
- Your approved segments, and the ad and CRM platforms that use them.
- What we do
- We send approved segments to your ad and CRM platforms, and keep them up to date.
- What you get
- Audiences that stay current in every platform, sent only on your approval.
Consent & Privacy
Data collected only with consent
- What goes in
- Your consent banner, your tags, and your privacy policy.
- What we do
- We check your consent banner, which tags fire before consent, and whether your policy matches.
- What you get
- What to fix first, so tracking and messages respect each person's choice.
Stack Health & Integrations
The stack that stops being blamed
- What goes in
- Your marketing tools, and the integrations between them.
- What we do
- We check that your tools still talk to each other, and find what quietly stopped working.
- What you get
- Broken connections and unused tools flagged, and what to fix first.
Governance & Compliance
Nothing ships unapproved
- What goes in
- Your brand rules, the platforms you run on, and the rules you answer to.
- What we do
- We check every asset against your brand, each platform's policies, and your regulator's rules.
- What you get
- A fix for anything that fails, and an audit trail you can hand over.
Platform Optimisation
Your platforms keep running
- What goes in
- The platforms you already pay for, and the access to read them.
- What we do
- We read live data from the tools you already pay for, and send improvements back on your approval.
- What you get
- Your platforms kept and improved, never replaced.
AI Enablement / Agent Adoption
AI your team actually uses
- What goes in
- Your team's answers to a short set of questions on how you work with AI today.
- What we do
- We score where your team stands with AI, from strategy and data to people and process.
- What you get
- How far each part could go with Aurum AI Labs, and a step-by-step plan to get there.
Knowledge & Q&A
Answers from your own past work
- What goes in
- Your past reports and documents, and the questions your team keeps asking.
- What we do
- We answer your team's questions from your past reports and documents, with the sources shown.
- What you get
- Answers you can check, instead of starting from scratch.
