Open by design.
No model lock-in. No provider logins. Your stack, your cloud, our connectors.
- Published structure
Understand the parts and their connections
- Configurable behaviour
Adapt how the work runs
- Your environment
Choose where the work lives
Nothing locks you in
Four things that stay open
All four are true today, and all four survive a procurement review.
Open models
Explore Open models
Bring your own keys. If you supply your own provider credentials you pay licensing, not markup.
Open connectors
Explore Open connectors
Your stack stays exactly as it is. We pull data from the tools you already run. We do not replace CDPs, CRMs, analytics or automation platforms.
Open deployment
Explore Open deployment
On our side, or in your own cloud where you need it.
Open framework
Explore Open framework
We publish the architecture and the practices. Nothing about how this works is a black box.
the rule
Publish the grammar, never the sentences.
Published structure
Structure yes — a marketing agent runs a locked sequence with named roles and a multi-model cross-check.
Private implementation
Recipe no — never the step-by-step inside a specific module.
What is published
Every part, named
What each part does, and whose it is.
ours to build
The run
Every run has a state you can see, stop, or pick up again.
The interfaceThe run
Start, follow and approve a runConfigurationThe run
Read the configuration at the startThe runSkills
Run the stepsThe runMemory
Keep the run on recordRead every part
- The run
- Every run has a state you can see, stop, or pick up again.
- Skills
- Every unit of work is code, or the model deciding — declared, never inferred.
- The model
- One gateway, and the model chosen per step. Provider-agnostic by construction.
- Capabilities
- Data capabilities read from what you already run; action capabilities write back into it.
- Memory
- The Brand Brain, a run history, the signals worth keeping, and learnings — one boundary per organisation.
- Configuration
- Skills, capabilities, workflows and prompts are versioned records, not hard-coded logic.
- The interface
- An interface, not the system. No behaviour lives in it — results render from a schema.
- The environment
- The boundary everything else runs inside — secrets, egress, where data sits, and the audit trail.
How it is configured
Configured, not hard-coded
Content records
Edit the behaviour
Content changes.
No code release.
Version history
See what ran, and what changed.
How configuration works
Skills, capabilities, workflows and prompts are records in a content system, versioned like any other content. Changing how a workflow behaves is an edit, not a release — and every version is kept, so you can see what ran and when it changed.
The practices
What makes the output hold up
A fixed sequence
A locked sequence, the same every run, ending in verification.
Specialist roles
Named roles, each with one job.
Models cross-check
More than one model, cross-checking every judgement.
You approve
Your approval before anything acts.
Clear accuracy bounds
Honest accuracy bounds, stated rather than hidden.
Deterministic by default. The model is used only where judgement is genuinely required — and never as the last word.
Where it runs
Where it runs, and what that means for your data
- Assess it
- Try one workflow
- Keep a workflow running
- Run all workflows in one place
- Have workflows built around you
Assess it and Try it run on our side. Keep one running and Run all of it in one place run on our side or in your cloud — you choose. Have it built around you runs in your cloud, on your keys, inside your audit boundary.
The catalogue of what can be connected is public: the platforms we read, and where we write back.
How you buy
What we never publish
The list is short, and it is the same list in every contract.
Code
Any code.
Content libraries
What is in the CMS — the skill library, the module methodologies, the prompt library.
Scoring logic
Aurum Score™ correlation logic.
Connector code
Connector implementations. The catalogue is public; the code is not.
Brand context
Any client's brand context.
One rule, from this page to the contract
- Public
The grammar is public
The architecture and the practices — published, and checkable.
- Yours
Your sentences are yours
- Audience clusters
- Voice
- Prompt library
- Brand Brain contents
- Ours
Our sentences are ours
- Skills
- Module recipes
- Aurum Score™ logic
- Connectors
Marketing Workflows, Automated.
The method is built in. You close in on the target.
Stop prompting. Start marketing.
Automate your marketing workflowsAssess it — see where you stand, free.