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Aurum AI LabsAurum AI Labs

CRM Manager

Right message, right people — on purpose.

The promo goes to the whole list. The unsubscribes arrive before the orders do.

Try it
Lifecycle / CRM
retention, repeat, LTV
Retention & Customer Value
who stays, who's slipping, what each is worth
Journeys & Personalisation
the next message fits the customer

Where it breaks

What the job looks like today.

Who gets which message, and when? We guess — then apologise.

CRM Manager
  • Customer data sits in three systems.
  • Sends go out on a guess.
  • More tooling, weaker targeting.

What you've tried

  • Journey builders nobody maintains
  • Segments last updated in 2024
  • "Send it to everyone, we'll clean up later."

What you do today

AI writes the email. It doesn't know who should get it, or when — so you still guess.

The use case

What changes.

Three workflows, each closing in on a target you already own.

  • Lifecycle / CRM

    Retention, repeat, LTV

    What goes in
    Your brand, the product, and the customers you want to reach.
    What we do
    We suggest copy in your brand's voice for those customers, you choose, and we build the email.
    What you get
    Emails ready to load into the email platform you already use.
    Owned

  • Retention & Customer Value

    Who stays, who's slipping, what each is worth

    What goes in
    Your order and subscription history, and how you group customers.
    What we do
    We read repeat purchase, retention, and customer value by cohort, and flag who is going quiet.
    What you get
    A win-back list, and the cohorts to protect first.
    Owned

  • Journeys & Personalisation

    The next message fits the customer

    What goes in
    Your messaging platform, your segments, and the journeys you run today.
    What we do
    We map how customers move between messages, and propose what each group sees next.
    What you get
    Personalisation rules for returning customers, applied only on your approval.
    Owned

How you buy

We read where you stand — free. Then you pick the step.

  1. Assess it

    Where do we actually stand?

    FreeOn our side
  2. Suggested start

    Try one workflow

    Aurum Flux™

    I need this one done properly, now.

    Pay per runOn our side

  3. Keep a workflow running

    An Ops Pack

    I need this one running every week — without me.

    Activation + monthlyOn our side or in your cloud

  4. Run all workflows in one place

    Aurum Flo™

    I need all of it in one place.

    SubscriptionOn our side or in your cloud

  5. Have workflows built around you

    Aurum Catalyst™

    I need it built around how we work.

    EngagementIn your cloud

Assess it and Try it run on our side. Keep one running and Run all of it in one place run on our side or in your cloud — you choose. Have it built around you runs in your cloud, on your keys, inside your audit boundary.

Marketing Workflows, Automated.

The method is built in. You close in on the target.

Stop prompting. Start marketing.

Automate your CRM workflows

Assess it — see where you stand, free.