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Aurum AI LabsAurum AI Labs

Marketing Analyst

I spend the week analysing, not extracting.

Thursday. Five stakeholders, five "quick questions," and the week is gone before the analysis starts.

Try it
Analytics Operations
data marketing can trust
Marketing Data Exploration (EDA)
know what's in your warehouse, and what's missing
Marketing Dashboards (BigQuery)
one set of numbers, computed from your warehouse

Where it breaks

What the job looks like today.

I spend the week pulling data and one afternoon analysing it.

Marketing Analyst
  • The data lands in pieces.
  • The week goes to pulling, not thinking.
  • More sources, less signal.

What you've tried

  • A Notes file of SQL snippets
  • Dashboards nobody opens
  • "Just export it to Sheets and I'll look."

What you do today

AI summarises a spreadsheet you still had to pull. The week of data extraction stays yours.

The use case

What changes.

Three workflows, each closing in on a target you already own.

  • Analytics Operations

    Data marketing can trust

    What goes in
    Your GA4 property, how your business sells, and the market you sell in.
    What we do
    We check your GA4 set-up and read your reports for how your business sells.
    What you get
    Where your GA4 data falls short, what it says about your business, and what to fix first.
    Martech

  • Marketing Data Exploration (EDA)

    Know what's in your warehouse, and what's missing

    What goes in
    Your BigQuery marketing warehouse: ads exports, GA4, or both.
    What we do
    We map what your marketing data holds, using aggregates only, never row-level data.
    What you get
    Every metric and channel found, date coverage, basic trends, and gaps in your data.
    Martech

  • Marketing Dashboards (BigQuery)

    One set of numbers, computed from your warehouse

    What goes in
    Your BigQuery marketing warehouse, once we have mapped it.
    What we do
    We build your marketing dashboard from your data, and refresh it when you ask.
    What you get
    Key results against last period, spend and results over time, and breakdowns by platform.
    Martech

How you buy

We read where you stand — free. Then you pick the step.

  1. Assess it

    Where do we actually stand?

    FreeOn our side
  2. Suggested start

    Try one workflow

    Aurum Flux™

    I need this one done properly, now.

    Pay per runOn our side

  3. Keep a workflow running

    An Ops Pack

    I need this one running every week — without me.

    Activation + monthlyOn our side or in your cloud

  4. Run all workflows in one place

    Aurum Flo™

    I need all of it in one place.

    SubscriptionOn our side or in your cloud

  5. Have workflows built around you

    Aurum Catalyst™

    I need it built around how we work.

    EngagementIn your cloud

Assess it and Try it run on our side. Keep one running and Run all of it in one place run on our side or in your cloud — you choose. Have it built around you runs in your cloud, on your keys, inside your audit boundary.

Marketing Workflows, Automated.

The method is built in. You close in on the target.

Stop prompting. Start marketing.

Automate your reporting workflows

Assess it — see where you stand, free.