- Brand & Positioning
- the brand truth, always current
- Loyalty & Partnership Ideas
- plans worth funding
- Product Marketing — Launch & GTM
- launches that land
The use case
Every job that lives here — and the target it closes in on.
Brand & Positioningthe brand truth, always current
Brand & Positioning
- The target it moves
- the brand truth, always current
- What goes in
- Your brand and website, your market, your competitors, and what you say you stand for.
- What we do
- We read how your brand actually shows up across your site, search, and social.
- What you get
- Where you stand against competitors on positioning, audience, and voice, and what to fix first.
Loyalty & Partnership Ideasplans worth funding
Loyalty & Partnership Ideas
- The target it moves
- plans worth funding
- What goes in
- Your brand, your market, the platforms you care about, and the kinds of ideas you want.
- What we do
- We look at what you, your competitors, and your industry run, across search, news, and social.
- What you get
- Loyalty, contest, and partnership ideas, each with an estimated impact range and a real example.
Product Marketing — Launch & GTMlaunches that land
Product Marketing — Launch & GTM
- The target it moves
- launches that land
- What goes in
- Your brand, the product, your market, and what the launch is.
- What we do
- We read search, news, and social for your market and competitors, then plan the launch.
- What you get
- A launch plan: readiness, messaging, channels, the steps before and after launch, and the risks.
Workflow Managementtime-to-market, fewer hand-offstime-to-market across accounts
Workflow Management
- The target it moves
- time-to-market, fewer hand-offstime-to-market across accounts
- What goes in
- A brief or a question, in plain words.A client brief or question, in plain words.
- What we do
- We lay out the steps; on your approval, we gather data, analyse, and draft.
- What you get
- Findings and charts, plus post and page drafts that wait for your approval.
Brand Identity & Briefsthe brand's look and voice, written down
Brand Identity & Briefs
- The target it moves
- the brand's look and voice, written down
- What goes in
- Your logo, fonts, colours, tone of voice, and the jobs you brief out.
- What we do
- We write down how your brand looks and sounds, and draft briefs from it for each new job.
- What you get
- A brand guide your team and agencies work from, and a brief for every new job.
Planning & Budget Allocationthe plan on one picture
Planning & Budget Allocation
- The target it moves
- the plan on one picture
- What goes in
- Your teams' plans, their budgets, and the goal each is working to.
- What we do
- We bring every team's plans and spend together, and show where the money and the goals disagree.
- What you get
- A plan every team works from, and a budget you can defend line by line.
Market & Competitor Intelligencewhere the opening is
Market & Competitor Intelligence
- The target it moves
- where the opening is
- What goes in
- Your market and your category; name your competitors, or we find them.
- What we do
- We watch what your competitors launch, change, price, and say, and show what moved.
- What you get
- What changed since the last look, and the opening it leaves you.
Trend & Market Signalswhat's rising, before it peaks
Trend & Market Signals
- The target it moves
- what's rising, before it peaks
- What goes in
- Your category, your audience, and the topics you already watch.
- What we do
- We watch search, social, and news in your category for the topics and formats that are rising.
- What you get
- The trends worth acting on, and what each could mean for your plans.
Sales Enablement & Win/Losswhy deals are won and lost
Sales Enablement & Win/Loss
- The target it moves
- why deals are won and lost
- What goes in
- Your won and lost deal notes, your sales decks, and your quotes.
- What we do
- We read your won and lost deal notes, and check sales decks and quotes before they go out.
- What you get
- The reasons you lose, in plain words, and sales material that answers them.
Audience & Segmentationwho to reach, defined
Audience & Segmentation
- The target it moves
- who to reach, defined
- What goes in
- Your customer data, your analytics, and the channels you reach people on.
- What we do
- We build segments from what customers actually do, and map where to reach each of them.
- What you get
- Segments and touchpoints you can plan against, redrawn when the data behind them shifts.
Customer Voice & Insightwhat customers say, in their own words
Customer Voice & Insight
- The target it moves
- what customers say, in their own words
- What goes in
- Your brand and category, and the review, forum, and social sources to read.
- What we do
- We read reviews, forums, and social for what customers say about you and your category.
- What you get
- The themes customers keep raising, and what each means for your marketing.
Every use case is born Experimental and matures into Always-On.
Who owns this work.
- Brand Manager
- Brand & Positioning
- Product Marketing — Launch & GTM
- Brand Identity & Briefs
- Market & Competitor Intelligence
- Trend & Market Signals
- Customer Voice & Insight
- Marketing Analyst
- Audience & Segmentation
- Marketing Director
- Loyalty & Partnership Ideas
- Workflow Management
- Planning & Budget Allocation
- Sales Enablement & Win/Loss
Every use case runs the same loop.
- Detect
- Diagnose
- Recommend
- Your approval — on every sendAct
- Verify
Next run
How you buy
We read where you stand — free. Then you pick the step.
Marketing Workflows, Automated.
The method is built in. You close in on the target.
Stop prompting. Start marketing.
Automate your strategy workflowsAssess it — see where you stand, free.