A practical guide to your first Aurum Score™ dashboard

A measurement dashboard is only as good as the decisions made before anyone builds it. Get these five right and the first view is useful from week one. Skip them and you get another screen of charts nobody opens.

This guide covers what to prepare, and how to read the view once it runs. It doesn't cover how Aurum Score™ calculates its view: that method stays ours, and your data and your decisions stay yours.

Decision 1: the target

Write the target in one line, in the business's words: repeat orders, qualified pipeline, cost per acquisition. One target per view. If two teams want two targets, that's two views.

Decision 2: the baseline

Pick the period you'll compare against — ideally the last full quarter before anything changes. Aurum Score™ measures improvement from your own baseline, not an industry average, so a clean starting point matters more than a long one.

Decision 3: the sources

List where the evidence lives, across the three places marketing happens:

• Paid — your ad accounts and campaign results.
• Owned — your website analytics, CRM, email, and search and AI-answer visibility.
• Earned — reviews, mentions, social conversation, and press.

Connect only what bears on the target. Connections read from your systems; nothing has to move into ours.

Decision 4: the owner

Name the person who reads the view every week and decides what to test. A view without an owner becomes wallpaper. Agree, too, who approves any change the view suggests — nothing acts without that approval.

Decision 5: the rhythm

Weekly for fast-moving channels, monthly for slow ones. Put the reading in the calendar before the first result arrives.

Reading the view

Aurum Score™ is Correlation-Based Marketing Intelligence: it shows what moved together across paid, owned, and earned. Read it in this order:

1. Where is the target against the baseline? Up, down, or flat — that's the headline.
2. What moved with it? The signals that rose or fell alongside the target.
3. What's the likely lever? A correlation points to where to look. It doesn't prove cause.
4. What will we test? One change, with an owner and a date.
5. What did the last test show? Close the loop before opening a new one.

Common first-month mistakes

• Too many targets. One view, one target.
• Reading correlation as cause. Test before you move budget.
• Changing the baseline midway. It resets everything you've learned.
• No owner. The view gets built, admired, and ignored.

Where Aurum Score™ runs

Aurum Score™ isn't a separate product. It's the correlation view inside Aurum Flo™, where all your marketing workflows run in one place, and it adds its view to the workflows you run in Aurum Flux™.